To build a community, we used interactive content like live Q&As and encouraged user contributions to foster engagement. To spread awareness, we created educational posts and collaborated with influencers to amplify our message. For community engagement, we provided regular updates, responded to queries, and used feedback mechanisms like surveys to address concerns and adapt strategies. This multifaceted approach helped maintain consistent engagement, effectively reached diverse audiences, and combated misinformation about COVID-19

The Weqaya Initiative successfully built an engaged community, spread vital COVID-19 awareness, and fostered interaction through targeted content and collaborations. The approach led to increased public understanding, effective outreach, and a proactive response to misinformation, demonstrating the initiative's impact and the agency’s effective management of the accounts.